Most creators check Insights once a month and read the wrong columns. This course teaches a 15-minute weekly Insights review: which tabs to open, what to ignore, and how to translate a graph into a content decision by Friday. We also cover how Insights metrics compare to Reels metrics and how to spot a real trend from a one-post spike.
What you'll learn
A 15-minute weekly Insights review ritual you can stick to
Which columns matter and which are vanity in 2026
Translating graphs into next-week content decisions
Real trend vs. one-post spike β how to tell in 48 hours
When to A/B test the format vs. when to A/B test the hook
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