LinkedIn ads are expensive, but thought-leadership ads work for brand at $5β$10 CPM. This course teaches the targeting structure, the post-to-ad bridge, the budget ranges per niche, the metric mix (impressions, follower growth, profile visits), and when thought-leadership ads become lead-gen ads.
What you'll learn
Targeting structure for thought-leadership ads
Post-to-ad bridge: what makes a post ad-worthy
Budget ranges per niche ($500β5,000/month)
The metric mix: impressions, follower growth, profile visits
When thought-leadership ads become lead-gen ads
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